About H&E Naturist

H&E Naturist is the world’s longest-running and most recognised naturist magazine, celebrating naturism, wellness, freedom, travel and body confidence for more than 120 years.

Originally launched as Vim in 1902 before becoming Health & Efficiency in 1918, the publication was founded around healthy living, fresh air, exercise, wellbeing and a more natural way of life, long before wellness became a mainstream movement. As naturism began to emerge publicly during the early 20th century, H&E became one of the earliest and most influential champions of the naturist lifestyle, giving a voice to clubs, communities and campaigners across the UK and internationally.

Over the decades, H&E evolved alongside the naturist world itself. From British sun clubs and beaches to the growth of naturist travel across Europe and beyond, the magazine became affectionately known as the “naturist bible”, inspiring generations of readers through travel features, culture, health, photography, community stories and lifestyle journalism from around the world.

Today, H&E is entering an exciting new chapter as a modern digital-first publication and subscriber community, carefully evolving the brand to ensure its long-term future whilst protecting the incredible heritage and spirit that has made it so respected for more than a century.

Under the leadership of publisher and editor Paul Rouse, H&E is expanding beyond traditional publishing to embrace the wider naturist and wellness lifestyle community. The focus remains firmly on respectful, lawful and family-friendly naturism, celebrating both public and private clothing-optional living in a positive, inclusive and modern way.

Paul has been involved with H&E for almost two decades, contributing as a writer for 19 years and serving as editor for the past four. With more than 40 years’ experience across publishing, journalism, travel and events, he brings a passion for storytelling, community and independent publishing together with a vision for growing H&E into a vibrant digital community for the future.

Alongside the magazine itself, H&E is developing new subscriber experiences including enhanced travel features, naturist-friendly holidays, wellness content, community gatherings and future plans for a dedicated travel club offering curated experiences for naturists and wellness-minded travellers both in the UK and abroad.

The aim is simple: to create a welcoming, inspiring and trusted space for everyone who embraces the naturist lifestyle, whether they are lifelong naturists, curious newcomers, wellness enthusiasts or people simply looking for a more natural, accepting and connected way of living.

H&E remains proudly independent, community-focused and deeply rooted in the values that have shaped the brand for generations: freedom, wellbeing, respect, openness and the joy of living naturally.